Marketing vs Digital Marketing
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Marketing vs Digital Marketing

Since the advent of Digital Marketing, marketers seemed to position it as the ideal marketing strategy, the superior version of marketing that could do more than its predecesor (traditional marketing). It was much more faster and cheaper to reach your target audience than ever before and if you were a marketing professional who did not […]

An Analogy for Google and Search Engine Optimization
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An Analogy for Google and Search Engine Optimization

SEO or Search Engine Optimization is a mysterious science that has baffled every online marketer. If you are an entrepreneur, you have been bombarded with communication from various individuals and agencies about how complicated SEO is and how they can help you achieve high rankings on Google with ease. (Well I say Google, because that’s […]