Enroute Towards Digital Immortality
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Enroute Towards Digital Immortality

Ray Kurzweil an acclaimed author, inventor, computer scientist, futurist, and director of engineering at Google has made many futurist claims, of which an average 86% have come true. Recently at the 2017 SXSW Ray predicted “By 2029, computers will have human-level intelligence,” “2029 is the consistent date I have predicted for when an AI will […]

The 5 P’s critical to your brand’s digital maturity
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The 5 P’s critical to your brand’s digital maturity

In psychology maturity is the ability to respond to the environment in an appropriate manner. This response is generally learned rather than instinctive. Maturity also encompasses being aware of the correct time and place to behave and knowing when to act, according to the circumstances and the culture of the society one lives in. (Source: […]

Free SEO Tools for website analysis and keyword research
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Free SEO Tools for website analysis and keyword research

No matter who you are, a marketing professional, digital producer, blogger, Search Engine Optimization professional, content writer or an entrepreneur; attracting traffic to your website is a major business priority. It is a widely accepted fact that search engines are the primary source of traffic for most websites and thus search engine optimization or SEO […]

Marketing vs Digital Marketing
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Marketing vs Digital Marketing

Since the advent of Digital Marketing, marketers seemed to position it as the ideal marketing strategy, the superior version of marketing that could do more than its predecesor (traditional marketing). It was much more faster and cheaper to reach your target audience than ever before and if you were a marketing professional who did not […]

An Analogy for Google and Search Engine Optimization
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An Analogy for Google and Search Engine Optimization

SEO or Search Engine Optimization is a mysterious science that has baffled every online marketer. If you are an entrepreneur, you have been bombarded with communication from various individuals and agencies about how complicated SEO is and how they can help you achieve high rankings on Google with ease. (Well I say Google, because that’s […]