From Company Logo to Office Stationery

Your Company Logo would feature on your office stationery as well; Creative Merchants shall design ideal layouts for either or all of the following:

· Letterhead
· Business card
· With compliments slip
· Envelope
· Fax header

Brochures & Catalogues Design

Brochures usually come into play for your potential clients to make an educated buying decision. The choice of brochure design is critical to turning potential customers into paying customers.

The goal is to get your potential customers to pick up your brochures and be moved from a one point sales process to a buying decision. This can be facilitated by a sales person but frequently the buying decision is made by the customer when they are alone – the sale is driven by the brand value proposition and consumer benefits.

While catalogues have impulse purchasing value, they target the consumer that is ready to buy now, and as such is more tactical in nature than the brochure, and presentation of the product offerings make all the difference.

Creative Merchants provides clients with end-to-end solutions that include:

· Mapping strategic and tactical sales plans
· Sales copy writing
· Brochure and catalogue design
· Collaborative editorial workflow to ensure efficient production and delivery of catalogues regularly
· Co-ordinating production and distribution

Sales & Presentation Tools

Creative Merchants uses Flash and PowerPoint presentation designs to produce sales tools that assist you with your sales pitch.

We work with clients to design & develop sales acquisition presentations and to generate videos, flash animations and merchandise focused on obtaining the sale. Our experience also extends to corporate and community presentations.

Packaging Design

Packaging is a central element for a complete brand experience. It allows consumers to touch, feel and even play with your products packaging. Package design is a rich and challenging discipline that has to convey exclusive identity, inform, protect, and sell. It is the last chance your brand has to influence the potential customer.
This is how Creative Merchants views packaging design – packaging must be up to the job of selling and immersing the consumer in your brand experience.

Our packaging design services include:

· Strategic alignment of all packaging with desired brand experience
· Strategic packaging concepts
· New products / Brand Strategies

Point of Sale Design

Creative Merchants takes a comprehensive view to Point of Sale. We believe that Point of Sale provides significant opportunities to generate a complete brand experience while generating powerful calls to action.
Our Point of Sale design focuses on:

· Consumer’s experience of the brand
· Impact and cut-through
· Impulse purchases

Creative Merchants range of Point of Sale services:

· Design and production of point-of-sale promotion material
· Product and presentation design
· Production & execution
· Subordinate placements

Signage And Exhibits Design

Creative Merchants designs signage that identify the brand amongst others, generate brand awareness for clients and enhances the consumers’ experience with the brand.

Three rules that govern our signage design:

· High visibility and high impact design
· High recognition - the viewer must be able to correctly read your message
· Alignment with brand experience
· Exhibitions are complex presentations that convey concepts, showcase objects, and excite the senses - these presentations must be more understandable, enjoyable, and connected to consumers’ lives.
· Creative Merchants presents an end-to-end design solution from concept and lighting to Point of Sale material.