To succeed today and compete tomorrow, Digital Marketing must be part of any overall marketing and communication strategy…

· Everything you do is entirely measurable
· Spend money only on those people, who are interested in your products or services in the first place
· Reach out to the perfect target every time
· Get your product worldwide recognition and service distribution
· Market to people that really want your products but couldn't be reached previously
· Reduce your cost of customer acquisition

Think Digital Marketing…

Get your message out there to the right targeted audience and boost your business like no tomorrow. This is Creative Merchants commitment and assurance to you.

Creative Merchants will deliver your Internet strategy and build your business to the next level by designing or implementing your interactive digital marketing campaign. You will get unique inside knowledge, saving you loads of time and money while mixing and matching comprehensive campaign functionality using appropriate digital channels. Welcome to Creative Merchants, your digital business partner.

Think flexible campaign functionalities and multi channel reach

· Email Marketing
· Search Engine Marketing
· Website – Microsites - Extranet
· Online Communities - Blogs Setup & Management
· Surveys and Polls
· Viral Marketing Campaigns
· Affiliate Programs
· Online Sampling & Competitions
· Virtual World Campaigns

Using Digital Marketing in conjunction with e-Business will deepen your customer relationships and help your business to enhance your bottom line.

Search Engine Marketing Services

Measure and track every bit of your online key word investment.

Search Engine Marketing involves increasing a web site’s visibility across major search engines and directories through a combination of search engine optimisation (SEO) and paid search advertising campaigns– in other words, it is about how easily your target consumers can find you when they are searching for your products and services on the Internet.

Creative Merchants provides clients with comprehensive search engine marketing offerings including:

· Paid Search Advertising (SEM)
· Organic Search Engine Optimization(SEO)
· Directory Submissions
· Traffic by day, week, month or designated period
· Referring search engines and search terms for each engine
· Destination pages and the search terms used to find that page
· Event and ROI tracking is available by implementing post click tracking

In order to optimise websites for return on investment, Creative Merchants obtains ROI metrics from clients including:

· CPA (Cost per Acquisition)
· CPE (Cost per Event)
· ROAS (Return on Advertising Spend)
· Custom RACV ROI Metrics

This allows Creative Merchants to fine tune activity to focus on the client’s bottom-line; factors affecting ROI include:

· The targeted keywords / key-phrases
· The actual search terms used
· The group of themed words surrounding the targeted key-phrases
· The template or marketing message (title, description etc.) if paid
· The landing page (typically this represents a product or service being promoted)
· The originating search engine
· The price paid for the click if paid

In addition, Creative Merchants experience encompasses a number of search engine analysis and bid management tools to optimize campaigns.

A good bid management tool with ROI optimisation can easily adjust paid search advertising according to your CPA (cost per acquisition) goals. Creative Merchants shall recommend specific bid management software (if required) so we can set maximum bids in line with your CPA goals.

Email Marketing

It is very important for businesses of the future to increase the traffic to their websites, create awareness about their products, and get people interested in their services. According to the USC Annenberg's "Surveying the Digital Future: Year Four," 75 percent of Internet purchasers say they shop online, then buy in retail stores. Think about that!
Email marketing through Creative Merchants will go a long way by helping you:

· Build ongoing online communications with existing & potential clients
· Cleanse your databases
· Grow your databases and acquire new contacts
· Help with your call to actions and business growth
· Develop & design great looking email templates
· Generate revenue by leveraging existing and unused client databases
· Create opportunities for joint promotional campaigns to assist you to grow your databases with key strategic partners

Online Communities/Blogs/RSS

Consumers access the Internet for information at critical decision-related times; Creative Merchants helps clients build online communities around the subjects and topics that interest target consumers.

These communities provide critical information assisting consumers while making purchase decisions – powerful online communities act as brand advocates – these consumers have experienced the brand in a powerful manner and have bought into the experience. These consumers are powerful brand allies.

While online communities are a powerful marketing channel; Creative Merchants helps clients engage online communities for research at critical points. Fundamentally, online communities can be leveraged to:

· Assess current brand experience of consumers
· Assess & test new product ideas
· Develop initial brand messages, communication and concepts
· Refine strategies
· Identify brand-building opportunities
· Gain feedback from early adopters and innovators

Recently, powerful tools such as Blogs and RSS have changed the dynamics of online communities significantly – Blogs or Weblogs are web pages that contain brief, discrete pieces of information known as posts (Posts are posted by users of the particular Blog). These posts are arranged in reverse-chronological order and uniquely identified by an anchor tag, and it is marked with a permanent link that can be referred to by others who wish to link to it.

RSS or Really Simple Syndication is a data format that allows computers to exchange files containing summaries of information or stories. Each Information usually has a title, location, and possibly a brief synopsis. RSS is expressed using standards-defined Extensible Markup Language (XML). There are literally hundreds of tools to exploit the thousands of blogs on the Internet and syndicate these to various devices including computers, mobile phones and PDAs demonstrating the power of Blogs and RSS.

While the power of online communities cannot be underestimated, merely having a blog and RSS is not enough; Creative Merchants shall work with you to define a long-term plan to establish online communities and to maximize the opportunity.

Surveys And Polls

Creative Merchants helps clients collect research data from customersby conducting online surveys and polls.

Polls are generally short, informal and can be easily collected via the client’s website or placed on other popular sites. Surveys, however, are more formalised and of a reasonable length. We design a questionnaire on behalf of the client and use competitions as a motivator for consumers to take the survey.

In combination with competitions, surveys are a powerful perception, sales and database collection tool.

Viral Marketing Campaigns/Interactive Applications

Viral marketing describes any strategy that encourages individuals to pass on marketing messages to others, creating the potential for exponential growth in the message's exposure and influence. It is marketing designed to take advantage of today’s interactive channels and like a virus, viral marketing takes advantage of rapid multiplication to explode the message from a few to thousands and often millions of potential customers.

Creative Merchants viral marketing services include strategic planning to:

· Ensure that the viral campaign is able to elicit the greatest adoption
· Has pass-on value and redistributable with ease
· Help reduce the cost of any commercial seeding for the viral campaign
· Create opportunities to generate additional PR and buzz for the brand and the campaign
· Online tracking and reporting to monitor the seeded communication's spread, making the campaign accountable in order to prove its impact

Partner And Affiliate Programs

· An Affiliate program is a "reseller program" that uses the power of the Internet to quickly generate leads and sales. It is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his or her efforts.

Affiliate websites provide advertising and promotional space for your products and services, and then payment to your affiliates is based on pre-defined performance criteria through sales, leads, clicks, registrations or a combination of these.

· Creative Merchants provides:
· Experienced marketing and sales professionals to find partners for your brands
· Technology to automatically calculate commissions
· Real-time online tracking and reporting for you and your Affiliates
· Sophisticated security protocols
· Business guidelines specifically developed for your program

Competitions

Creative Merchants creates integrated online and offline competitions for database collection, research incentives, create product awareness and to induce product purchase. Competitions are usually part of a holistic sales promotion.
Web-based competitions could be Flash based to add to the Visual appeal and generate more response. Creative Merchants would interact with your Marketing team and help you:

· Design competitions targeting desired consumers
· Source Prizes
· Generate copy
· Obtain permits if required
· Generate promotional plan
· Select and notify winners & Undertake fulfilment
· Follow up if required

Online Sampling

Product sampling on the Internet is an effective means of promoting product purchase – Creative Merchants develops comprehensive sampling mechanisms that:

· Collect information from consumers
· Invite the consumer to opt-in to our clients customer database
· Efficiently deliver the sample to the consumers
· Follow up and gather feedback from consumer
· Invite the consumer to sample other products
· Invite the consumer to participate in surveys, polls and online communities

e-Business Solutions

Practical experience gained from our projects in India and Overseas markets enables Creative Merchants to structure a digital platform to suit your immediate business needs and allow for future scalability.

Creative Merchants shall deliver your project in a timely and cost effective manner due to the wealth of digital related experience we bring to your company.

Formulating a cohesive sustainable eBusiness strategy requires specifics in the form of business analysts, website architects, website designers, web developers, digital marketing experts, search engine marketing professionals, planning consultants, security experts and project managers. We offer all of these services under one roof.

Creative Merchants will work with you to:

· Develop a viable business model
· Analyse the roles and goals of your business
· Build and implement the appropriate technology
· Create the distribution channels required
· Bring clients to your online store
· Train your staff to use the tools
· Implement Information security standards