| In India, marketers with a thorough understanding of the digital
technologies are in very short supply, and digital skills have
proven difficult to quantify or verify. Part of the problem
is that digital marketing is a relatively new professional discipline.
But, more significantly, no type of professional training or
qualification in digital marketing has been available within
India. This is a problem that the IICM has been first to address
comprehensively. Digital marketing is the future not only
in India, but across the world. It brings new ways to connect
and interact with consumers, customers and prospects. It enables
marketers to get closer to their consumers, anticipate their
needs, and respond in a more appropriate and timely manner.
It also enables organisations to build a more enduring and
productive dialogue with their customers.
International Institute of Creative Marketing
The International Institute of Creative Marketing has been
founded by Creative Merchants, one of the worlds leading Digital
Marketing company for the professional development of creative
practices in direct, data and digital marketing.
It sets standards and promotes professional excellence by
providing comprehensive professional development and training
through education, qualifications and information services
of the highest creativity & quality.
The IICM is at the leading edge of one-to one marketing and
is dedicated to keeping the marketing profession abreast of
creativity from around the world, new technology, new media
and the latest business practice.
IICM Certificate in Digital Marketing
The IICM Certificate in Digital Marketing is designed to
provide practitioners with a comprehensive knowledge and thorough
understanding of digital marketing technologies and their
many applications.
It is specifically designed for Students who shall be actively
involved in the operational aspects of planning and managing
digital or multi-channel marketing campaigns. It will also
benefit marketing executives who have some level of responsibility
for digital marketing, or who wish to make more effective
use of digital marketing techniques within their overall marketing
mix.
Students will gain an applied understanding of how digital
marketing can be exploited to meet their communications and
commercial objectives. They will learn how to apply the key
technologies, tools and techniques within digital marketing
effectively, and how to successfully integrate online tools
and media within the overall marketing mix. Upon completion
of the Certificate, students will be able to effectively plan
and apply digital technologies and techniques, while continuously
improving the value that digital media contributes to the
success of their marketing programmes.
This Digital qualification is the Future
Digital marketing skills are now in great demand
Today’s organisations need marketers who truly understand
digital marketing. They need people who can plan online campaigns,
execute them cost-effectively, and integrate them with their
traditional marketing activities. They need trained and qualified
digital marketing professionals and they need them now. The
problem is that these people are in very short supply and
digital marketing skills have proved difficult to quantify.
Part of the problem is that digital marketing is a relatively
new discipline. But, more significantly, there has not, until
now, been any type of professional training or qualification
in digital marketing available within India. Now, thanks to
the IICM, there is.
It’s no wonder that the demand for digital marketing
skills is high and the need for a professional qualification
in digital marketing is so great.
Industry Speaks
“Digital Marketing is a must for all progressive companies.
Every Industry that wants to make profits inspite of the ever-rising
costs, has to look at Digital Marketing solutions. You cant
sell an I-Pod to youngsters without going Digital.”
“LG holds online marketing training workshop”
Keeping up with industry trends and developments, global and
regional digital leader LG Electronics organised a one-day
workshop for its regional marketing teams at the LG Digital
Centre.
SUNSILK launches digital campaign to boost sales
Sunsilk India launched Gang of Girls, a digital marketing
campaign to boost brand awareness and increase sales from
key business targets to its site.
“To generate leads, enquiries or sales via
your website, you need a professional that knows just how
to get great results”
With the rise in awareness in the public domain of the term
Digital Marketing & SEO (search engine optimisation),
Digital Marketing experts are now in great demand by ambitious
business owners that want to increase targeted traffic to
their websites. In order to generate leads, enquiries or sales
via your website you need a professional that knows just how
to get great results with a substantial ROI (return on investment).
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